About the Book
And the Crowd Goes Mild is Aaron Espe’s upcoming book — a collection of gentle, funny, and quietly honest stories. It’s about weddings where the unity candle burns faster than your nerves can handle, junior high afternoons spent belting out Jars of Clay in an empty house, and showers that require an advanced degree in engineering to operate.
It’s a love letter to the awkward, the almosts, and the extremely moderate successes we rarely celebrate — and a gentle reminder that sometimes the best stories are the ones that don’t make the highlight reel.
Why Partner With Us?
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Join a story that embraces the in-between. In a world obsessed with going viral and going big, this book goes mild — and finds joy right there.
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Connect with a deeply loyal audience. Aaron’s readers and listeners value sincerity, humor, and that honest “we’re all figuring it out” spirit.
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Be part of the joke (and the gratitude). Sponsors won’t get a giant banner or confetti cannons, but you will get a warm, heartfelt thank-you — probably paired with a mild golf clap and a dad joke or two.
Sponsorship Recognition
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Acknowledgment in the book’s sponsor section — your support will be forever immortalized in mildly glorious print.
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Optional shoutout in Aaron’s 3 on Thursday newsletter (read by fans who actually enjoy opening emails).
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Recognition on Aaron’s website and social channels as someone who believed in quiet stories and gentle laughs.
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Occasional behind-the-scenes updates, possibly featuring sneak peeks, handwritten notes, and photos of awkward poster design moments.
What Your Support Helps With
Your sponsorship helps cover design, editing, printing, and distribution — plus ensures Aaron can keep collecting mildly embarrassing stories to share with the world.
Join the Mild Side
If you believe the best victories come without confetti, and that small stories can make a big difference, we’d love to have you in our corner.
Contact
Heidi Lin
Team Aaron Espe
info@aaronespe.com
aaronespe.com