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Music Industry

What I’ve learned and am learning as a career artist and songwriter in Nashville.

How I Formed a Choir with My Fanbase

I wanted to form a choir to sing on my upcoming album, but I didn’t know how. Then it occurred to me that I could just ask my fanbase if they wanted to sing. And it actually worked.

People signed up and I sent them the music and instructions. They recorded themselves in their own DIY vocal booths (clothes closets ) using their smartphones. Then they emailed me their recordings and I arranged them at my studio here in Nashvhille. …

The Infancy of My Most Popular Song

Inspiration seems to hit at the worst times.

You’re sitting there minding your own business, but then you have a thought and a feeling, and a moment to react before continuing to, let’s say, brush your teeth.

For the past several years I’ve made a habit of at least trying to grab inspiration by its sleeve with my iPhone. Here’s an example (thankfully I was near a guitar).

I Hate to Namedrop, but Taylor Swift…

…said she loves my music, so how do you expect me to keep that to myself?

Because seriously, talk about a strange day.

I wake up, check a few emails and one is from the head of my label, forwarding me this playlist Taylor Swift put together on Spotify called “Songs Taylor Loves.”

I don’t really understand. But then I keep scrolling and there I am “Aaron Espe – Making All Things New.”

At first I think, no this can’t be right. But then I think, well who knows? At the very least I will tweet her a thank-you.

A little while later all of her fans start posting and liking and retweeting my thank-you tweet.

Wow, I should tweet about Taylor Swift more often, that’s the trick to tweeting. I’ve cracked the code!

I didn’t crack the code. The trick I found out was that Taylor Swift had “liked” my tweet which meant that the tweet became viral because that’s how much power Tay’ (if I can be so bold now) exudes in one tap.

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